demographics

'Demographics' refers to a set of population characteristics such as age, gender, income, location, education and others.

Many of our database partners maintain this information for each individual on their database, providing us with the ability to make highly targeted selections.

3di has great experience and knowledge in using this demographic information for media sales management and media strategy. This is applied to online performance using display and email marketing and mobile carrier relationships (on-deck / mobile web; off-Deck / messaging and mobile portals / mini-sites).