Data Services
Whether profiling your customer database, appending missing fields or cleaning up an old database, 3Di’s range of data service solutions can help.
Business List Profiling
Many companies maintain business customer databases, however not many make the effort to include vital information that enables them to understand their customers.
What sized companies buy from them, and what industries are they from? Knowing this information can assist companies to prospect to the right segments in the future and grow their business further.
Depending on the make-up of the companies on your database, we are able to provide industry, employee size and revenue data for each matched record. In addition, data such as phone number, fax number, email address and key contact data can be appended.
Consumer List Profiling
Through a key supplier, we are able to combine complex profiling techniques with advanced statistical modelling to assist in unlocking the knowledge contained in your existing customer data.
Using these techniques, you can discover the lifestyle and demographic attributes demonstrated by your customers, and then leverage off this information to identify further prospects.
Typical information provided in the analysis covers age bands of customers, household income, whether they are home owners, what they spend their money on, leisure interests and much more.
We can then take the profiling results and match these to our extensive consumer lists to deliver you many more prospects that match your typical customer profile.
Data Hygiene
How clean and accurate is your data? What sort of updating and cleansing do you do to ensure your data quality is the best it can be?
Getting your data in good shape is the first but most important step for marketers who rely on sound communication with their existing customer base. We can help you to analyse the quality of your data in order to build a plan for a comprehensive data hygiene service.
Some of the key hygiene services include:
- Name, Address and phone number verification
- Standardisation, formatting and layout of your data fields
- Appending information to incomplete mailing and phone records
- Appending of DPIDs
Database Enhancement
Whether for business or consumer databases, we can analyse your data to identify missing information and append the required data set.
As an example, on a business customer list we could verify and append phone numbers where missing, add industry descriptions/codes, company size information, job titles, key contacts and more. Consumer databases can benefit from appending telephone numbers, overlaying geodemographic descriptors and lifestyle information.
Enhancing your database aims to make your contact with customers more accurate, reliable and more efficient; with a view to increasing the profitability of those customers.
Contact us to discuss undertaking these services and improve your database today.
